In September of this year, KR delivered his finest body of work to date, with the third edition of his I$0LYF3 series. Today he presents his video for “Jam,” a fan favorite, directed by Calmatic.
The video shows the simplicity of KR enjoying an afternoon with a fine young lady, where they are able to be themselves, without a care in the world. “In today’s world your guard has to be up when approaching a female of interest, you have to let them peel back your layers and witness you for you and visa-versa.”
The track is produced by Curtiss King and is an easy standout in KR’s young catalogue.