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“The style in which it’s being put together is based off of our concept that is OVO Sound Radio,” Drake told DJ Semtex last month. “I love the way it’s put together. It’s really put together as a seamless listen. Basically, what I asked myself was, ‘What would happen if I just did an OVO Sound Radio but every song was a new Drake song?’ That was kind of my idea for it.
It’s just an evolution of the mixtape. It was getting tough to be like, ‘I’m dropping a mixtape but it’s for sale on iTunes.’ It was like, ‘Oh, that’s your album.’ I didn’t want people to say this is my next album. Views was my album. This is something that, after Views, I was just inspired. I wanted to keep the music flowing.” – Drake