These days it seems like rappers will do anything to get their music heard. But it’s those who present good music in a unique way are the ones who tend to make the most noise.
So Texas bred, LA based emcee Nick Pratt does just that in his “Juice” inspired, visual for his latest single Must B The $$$ with producer partner Lazy J.
Directed by Benny Blue, the video takes Nick and his crew through a day of hanging out and plotting for a new kind of heist. Following an appearance from The UCE Man, the boys burst into a bar wearing masks and making demands, but it’s not about what they’re taking, but what they’re giving.