HOLD UP – Cam’ron is releasing a cereal box of, well, Cam’ron:
· Boxes of this Cam’ron Killa Crunch will begin appearing on bodega shelves across NYC starting on Friday, 4/10. Fans who are lucky enough to find these special boxes will not only find a t-shirt inside, but also $100 cash.
Virgin Mega is hiding the cereal boxes (with the exclusive tee and $100) on bodega shelves throughout NYC starting tomorrow, and the first person to get to the location to find it gets the box. Virgin Mega will be posting the locations on the hour (using the #KillaCrunch hashtag), driving people to the bodega’s where the boxes are hidden.
Cam fans have the opportunity to get in line through their app to purchase one of these collector’s boxes and limited t-shirts on Monday 4/13 at 4pm EST.