Archive for June 26, 2012
When Kanye West and his G.O.O.D. Music team released “Mercy,” the first single from their forthcoming group album Cruel Summer, back in April, most expected to see a video with at least one Lamborghini Murcielago in its partnering video.
The line, “Lamborghini mercy / Your chick, she’s so thirsty” is repeated throughout the club thumper’s hook. In this case “mercy” is referring to Murcielago, a specific line of the powerhouse Italian luxury sports car brand.
But when the chic Nabil Elderkin-directed video—shot in a garage in the Arab state of Qatar while West and co. were shooting the short film for the album—came out two months later, rap heads and car aficionados alike were a bit disappointed. There was no Murcielago in it. Instead, they used a Lamborghini Gallardo LP560-4. Sure, it’s an amazing car. But why not do the obvious?
“We can assume that because the Murcielago is sold out, it may be more difficult to locate that particular model, a U.S. Lamborghini spokesperson told Complex over the weekend. “The Gallardo is available at our franchised Lamborghini dealerships.” There’s a Lambo dealership in Doha, Qatar, not far from where the “Mercy” video was shot.