Archive for June 2, 2012

Starting June 1st, Stevie Williams’ apparel line DGK will be available at select Macy’s stores across the country.

Stevie Williams founded DGK in 2002 and named the acronym “Dirty Ghetto Kids” after his childhood skate crew. He built his brand based on the idea “From those who come from nothing,” inspired by the gritty, street skateboard culture. The fashion line features t-shirts, hats, fleece and a complete street wear collection, meshing Hip-Hop style with the urban skate lifestyle. Raised in the streets of Philadelphia, Stevie endured a stint of homelessness to become a professional skateboarder and highly acclaimed entrepreneur, earning respect among top athletes in the skater world, industry tastemakers and diehard fans. Skateboarding since the age of 11, Stevie rose to fame, landing on Black Enterprise Magazine’s “The Hot List: The Most Powerful Players Under 40.” He also serves as Brand Ambassadors for multiple companies including Supra footwear, G-Shock watches and 9Five eyewear.

Lil Wayne will join Stevie to unveil his TRUKFIT contemporary street wear line featuring signature T-shirts, sweatshirts and hats for men and boys with designs heavily influenced by today’s hip hop culture and lifestyle.

Literally rising from nothing to something, Stevie Williams is paving the way for a new generation of skaters who desire to convey the industry’s exclusive culture in the form of affordable fashion for admirers of all ages. “What Wayne and I are doing is bringing Skate Culture inside of corporate entities where a lot of our fans shop and we’re proud to do this with Macy’s,” salutes Stevie Williams.