Montana Of 300 – Pray For The Devil
Rap
no-cover

Forbes Richest Rappers From 2007-2011

Like
1000
1
Friday, 30 December 2011
Articles

 

  • 1.Jay-z 251 million
  • 2. 50cent 216 million
  • 3. Diddy 158 million
  • 4. Kanye west 100 million
  • 5. Timberland 81 million
  • 6. Dr.Dre 80 million
  • 7.pharell 76 million
  • 8. Snoop Dogg 73 million
  • 9. Ludacris 68 million
  • 10. Lil Wayne and Eminem 66 million

Full List: Hip-Hop’s Top 10 Earners Over The Past 5 Years

Methodology

Our estimates chart pretax earnings for all living artists whose work is primarily classified as hip-hop or rap. The estimates also include income from record sales, digital downloads, films, merchandise sales, endorsements, books and other ventures; management, agent and attorney fees are not deducted. Earnings are calculated every year and based on data from Pollstar, Nielsen SoundScan, the RIAA and individual record labels, as well as interviews with numerous lawyers, media buyers, managers and many of the artists themselves.

In 2007 FORBES released the first ever Hip-Hop Cash Kings list, an annual accounting of hip-hop’s top earners. The top three on the list—Jay-Z, 50 Cent and Diddy—created a song called “I Get Money (The Forbes 1-2-3 Remix)” to mark the occasion.

Five years later, the same trio has amassed the most cash in the past half-decade. Jay-Z leads the pack with $251 million, thanks largely to a bevy of deals including a 10-year, $150 million pact with Live Nation  (for more, see my Jay-Z biography Empire State of Mind). Next up is 50 Cent at $216 million, roughly half that sum coming from the sale of his VitaminWater stake in 2007. Diddy rounds out the top three at $158 million, boosted in recent years by his lucrative Ciroc vodka agreement.

“These particular acts all made a conscious decision to be businessmen,” says Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop. “They have their artistic careers. But in many ways those careers are somewhat divorced from their trajectories as entrepreneurs and investors.”

One possible exception to that rule: Kanye West, who ranks No. 4 on the list with $100 million. The prolific rapper/superproducer has minimal outside business interests when compared with his colleagues on this list, but his extensive production catalog, steady string of platinum solo albums and rigorous touring schedule have placed him among hip-hop’s elite earners.

These earnings estimates encompass pretax earnings from May 2007 to May 2011 for artists whose work is primarily classified as hip-hop or rap. The totals include income from record sales, downloads, films, merchandise sales, endorsements, books and other ventures; management, agent and attorney fees are not deducted. Earnings are calculated once a year and based on data from Pollstar, Nielsen SoundScan, the RIAA and individual record labels, as well as interviews with numerous lawyers, media buyers, managers and many of the artists themselves.

Because our scoring period ended in May, No. 6 Dr. Dre’s $80 million total does not reflect the major payday he received a few months later. In early August, handset maker HTC paid $300 million to buy a 51% stake in Beats By Dr. Dre, the company he and Interscope Records chief Jimmy Iovine cofounded. Each stands to take home about $100 million before taxes this year.

Conspicuously absent from the Cash Kings 2007-2011 list is Bryan “Birdman” Williams. He earned more than enough over the past five years to rank among the top ten—and likely the top five—but we didn’t estimate his earnings for Cash Kings lists until 2011 because we deemed him more executive than rapper (he was included this year because most of his peers now have a similar job description).

Other notable names on the list: No. 8 Snoop Dogg at $73 million and No. 9 Ludacris at $68 million. Once the embodiment of West Coast gangster rap, Snoop revealed a softer side on the silver screen and in his reality-TV show Father Hood; he also boosted his bank account with international tours and a bevy of endorsement deals.

Similarly, Ludacris appeared in two Oscar-winning films and inked endorsement deals with Tag body spray and Trojan Magnum condoms, among others. His latest venture: A deal with spirits producer Birkedal Hartmann to create a cognac called Conjure.

“[They] have a very open view of themselves culturally,” says Charnas. “They don’t want to be the kings of the ‘hood, so to speak. They want to be as big as they can be.”

The same can be said for 50 Cent, whose fortunes have fallen a bit in recent years compared to some of the other names on the list; he earned a relatively low $6 million in 2011. Look for that to change in 2012, with a new album on the horizon—and perhaps more importantly, new products to shill. The Queens-born rapper recently released a headphone line and an energy drink called Street King.

Knowing 50, he’s probably more excited about the latter—part of the reason he’s on this list. When I asked him if he got more amped up over performing or creating new business ventures, he didn’t hesitate before responding.

“Closing a deal,” he said, “is a bigger deal.”

Via: Forbes

Epik

53601 posts | 0 comments

One Comment

  1. D.Scott says:

    I like how 50 has a charitable component to his ‘Street King’ energy drink venture. But much respect to all of them doing it real big

Leave a Reply

Your email address will not be published. Required fields are marked *